Although Twitter hash tags are applied manually, they are ambiguous, making it difficult to find relevant tweets. Choosing the hash tag which is most likely to get your tweet in front of your desired audience is also difficult. For example, a search for the hashtag #Tesla returns tweets related to both Tesla Motors and Nikola Tesla, and a number of sub topics for each.
Enter Mozzo Analytics
By analyzing a selection of tweets containing the hashtag #Tesla, we successfully grouped the jumble of tweets into specific hubs of users, topics and referenced content.
Mozzo's relevance engine brings structure to the wild world of social media.