How much of your eMail is grey mail (e.g., the Amazons of the world, Twitter, Facebook, discussion posts, listervs, RSS feeds) as opposed to people from your trusted network? We’re guessing that it’s A LOT. Somebody stop the madness! Fred Wilson put it this way:
“If eMail can solve the inbound overload problem, it can become a sustainable complement to social networking and remain a powerful mode of communication for a long time to come. It’s a truly private channel and is more suitable for long-form serious private conversations.”
Aggregators like Flipboard, Pinterest, Rebel Mouse and Twylah are emerging at a rapid rate, yet the cherished space of eMail is being compromised under the assumption that people want to use it as an aggregator as well … while still wanting to leverage it as a (private) productivity tool. Why is this happening? Our guess is that it is because most people on the Web have an eMail account that they use regularly. While these other platforms want to become the location of choice, they have no choice but to pay homage to eMail—the only ubiquitous social network on the Internet. That’s where the users are. Daily. Often more than once a day.
Here is a great collection of blog posts from Brad Feld and Fred Wilson, respectively, on this topic:
We don’t see this as a long-term problem and think that eMail can play both roles. It remains the workhorse of the Internet. It’s my real (personal) home on the Internet. Personally, I don’t mind the updates and alerts. In many cases, I actually asked for them. I just don’t want them crowding my inbox when I have to get work done.
We are now building the functionality that will automatically filter the grey mail out and present you with a viable work flow, similar to Gmail, SaneBox and even Boomerang, but with a few Mozzo-specific twists. So, you can deal with the now … now, then see all of the shared links and files later… without digging through your inbox to enjoy them.
You can go back to directly interacting with people and leave the blogs and news blasts for later. Or, maybe you have your morning coffee while reading the personally relevant news before divining in to your workday. MozzoMail gives you that choice.
We welcome your thoughts on this.